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Discovery Plus is going up in price, with its ad-supported plan going from $4.99 to $5.99 per month, and its ad-free plan increasing from $8.99 to $9.99 per month. The price hike will go into effect immediately for new subscribers, while existing subscribers will see the change during their next billing cycle or after February 7th.
Discovery Plus raised the price of its ad-free plan for the first time in October 2023. Following the launch of Max, Discovery Plus remained a standalone subscription despite most of its content appearing in Warner Bros. Discovery’s flagship streaming service. Discovery Plus has a mix of shows — ranging from ultra binge-worthy to ultra cringe-worthy — from channels like HGTV, TLC, the Discovery Channel, Investigation Discovery, Magnolia Network, and others.
Streaming service price hikes have become frustratingly common over the past few years, with Max, Paramount Plus, and Peacock all raising their prices in 2024, while Amazon Prime Video introduced ads. Max and Disney Plus are also following Netflix’s initiative to crack down on password sharing.